MANI-
FESTO
Project/Campaign
Manifesto 16
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Roles
Joshua Dacucos—Creative Director,
Graphic Designer, Motion Designer.
Problem to Solve
Design a cohesive visual identity and comprehensive marketing rollout for Manifesto’s 16th annual music festival.
Execution/Rationale
Branded Manifesto’s 16th annual festival as its “Sweet 16,” blending the brand’s core graphic elements with a refreshed celebratory identity to mark the milestone year. Headlined by global artists Davido, Jazmine Sullivan, Tems, and DVSN, the campaign was supported by a strategic marketing rollout designed to drive ticket sales—featuring digital promotional stills and reels, sponsored commercials, billboard placements, PR boxes, and radio promotions.
Roles
Joshua Dacucos—Creative Director,
Graphic Designer, Motion Designer.
Problem to Solve
Design a cohesive visual identity and comprehensive marketing rollout for Manifesto’s 16th annual music festival.
Solution/Rationale
Branded Manifesto’s 16th annual festival as its “Sweet 16,” blending the brand’s core graphic elements with a refreshed celebratory identity to mark the milestone year. Headlined by global artists Davido, Jazmine Sullivan, Tems, and DVSN, the campaign was supported by a strategic marketing rollout designed to drive ticket sales—featuring digital promotional stills and reels, sponsored commercials, billboard placements, PR boxes, and radio promotions.
1—Festival Signage
Created animated signage for both pre-event promotions and on-site festival use, enhancing visibility and reinforcing the “Sweet 16” visual identity across all touchpoints.
Animated billboard displayed on Yonge & Dundas (Canada's Busiest Intersection).
2—Key Visuals
Developed a suite of artist-specific promotional assets that leveraged the established brand identity (Sweet 16 theme, floral elements, vibrant colors) to amplify the event and spotlight individual talent.
DVSN (Click Here to View on X)
3—Video Assets
Developed a series of fast-paced, high-impact digital assets designed to capture attention instantly and drive awareness of key festival details across social media and web platforms.
Official festival venue promotional video in collaboration with Wing Stop Canada and Budweiser Stage.